Produced for TechnoServe. Filming, photography and production by Nile Sprague.

When Mala Giridhar launched the crafts business Chetana, she knew very little about running a company. So in 2009, she entered a TechnoServe business plan competition. In this video, Mala describes how the program helped her build a sustainable enterprise — and how Chetana is making a difference in the lives of dozens of people in her community. Learn more: